{
  "id": 16986471,
  "title": "Nike deepens India push with new running shoe, seeking fresh growth engines",
  "url": "https://urgent.news/2026/10/29/nike-deepens-india-push-with-new-running-shoe-seeking-fresh-growth",
  "topic": "world",
  "section": "World",
  "published": "2026-10-29T00:39:45.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/world/world/2026/10/1565905/nike-deepens-india-push-new-running-shoe-seeking-fresh-growth-engines"
  },
  "original_language": "en",
  "account": "Nike has introduced its inaugural running shoe tailored specifically for the Indian market, in a strategic move to expand its reach in the country's vast consumer base as the company battles a sales decline in other key regions such as China. The shoe, named Vegam Run, will be launched on India's e-commerce platform Flipkart on November 1, priced at approximately ₹3,795. The design process spanned about five months, according to Nike. The company's CEO, Elliott Hill, who has been in his position for two years, is banking on a revitalized product lineup to rejuvenate the ailing sportswear giant. Analysts suggest that the turnaround will largely depend on locally designed products in critical markets. Nike is targeting India at a time when China, historically a significant profit source for the company, is experiencing a downturn. Chinese sales, which constitute around 15% of Nike's annual revenue, have declined for nine straight quarters due to competition from international brands and local sportswear manufacturers. Nike's global running segment has been a positive outlier, expanding at double-digit rates for six consecutive quarters. However, Hill cautioned that the company's performance in sportswear, Jordan brand, and Greater China remains uncertain, as Nike's running business has yet to become substantial enough to counterbalance the challenges in these areas. The company's full-year revenue outlook has been revised downwards, with shares plummeting more than 40% this year.",
  "summary": "NEW YORK: Nike unveiled on Wednesday its first-ever running shoe designed specifically for India, marking the sportswear giant’s latest bid to reach shoppers in the world’s most populous country as it grapples with a sales slump in other key regions including China.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}