{
  "id": 16981807,
  "title": "You Can Spend Nearly $15K on Apple’s New Touchscreen MacBook Pro. Why?",
  "url": "https://urgent.news/2026/10/29/you-can-spend-nearly-15k-on-apples-new-touchscreen-macbook-pro-why",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-29T00:01:15.000Z",
  "source": {
    "name": "CNET",
    "slug": "cnet",
    "url": "https://www.cnet.com/tech/computing/max-out-new-apple-touchscreen-macbook-pro-nearly-15k/"
  },
  "original_language": "en",
  "account": "Apple has unveiled its latest MacBook Pro, featuring a PROLED XDR Display and touchscreen control. The new model starts at $2,899 for the 14-inch version or $3,399 for the 16-inch model, before any discounts. For those willing to splurge, the maximum configuration, with the most powerful processor, memory, and storage, can cost a staggering $14,549. This premium laptop's standout feature is its 16-inch PROLED XDR Display and touchscreen capabilities. The laptop offers both a 14-inch and 16-inch version with the touchscreen display, priced at $2,899 and $3,399 respectively. At its peak, the fully loaded MacBook Pro M5 Max with the 16-inch display reaches $14,549. This luxurious price tag raises questions about who would actually afford such an expensive machine. The high cost is primarily due to the inclusion of specialized hardware, advanced memory, and massive storage capacities. These features are particularly beneficial for professionals working on complex tasks like video editing, data analysis, and AI-driven applications. Ultimately, the new MacBook Pro with the touchscreen display is more likely to be purchased by businesses or institutions rather than individual consumers due to its premium pricing.",
  "summary": "Maxing out the new touchscreen MacBook Pro with a M5 Max chip and 16TB of storage will cost more than buying 10 basic MacBook Air laptops.",
  "key_points": [
    "Apple unveils MacBook Pro with touchscreen display and PROLED XDR Display.",
    "16-inch model starts at $3,399, max configuration costs $14,549.",
    "Premium pricing targets businesses and institutions over individual consumers."
  ],
  "editors_take": "The extreme pricing of these high-end configurations shifts the product's focus away from individual consumers toward specialized businesses and institutions requiring massive processing power for complex professional tasks.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}