{
  "id": 16966324,
  "title": "Google expands AI Search ads globally as core ad growth slows",
  "url": "https://urgent.news/2026/10/28/google-expands-ai-search-ads-globally-as-core-ad-growth-slows",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-28T21:48:37.000Z",
  "source": {
    "name": "TechCrunch",
    "slug": "techcrunch",
    "url": "https://techcrunch.com/2026/10/28/google-expands-ai-search-ads-globally-as-core-ad-growth-slows/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Google is expanding its AI-powered Search ads to international markets as its core search advertising business slows down. This move comes as part of Google's efforts to generate new revenue streams from its expanding AI features, despite a deceleration in Search advertising growth. During Alphabet's third-quarter earnings call, Google reported a 12% year-over-year increase in Search revenue, down from previous growth rates. The company aims to scale high-quality ads within AI overviews and multi-turn ads globally, alongside multi-turn ads and AI mode in the U.S. Google's CEO, Sundar Pichai, highlighted that AI features are changing how people use Search, leading to longer, more personalized, and multimodal queries.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}