{
  "id": 16959343,
  "title": "Ternus addresses Apple breaking touchscreen Mac taboo: ‘Who knew?’",
  "url": "https://urgent.news/2026/10/28/ternus-addresses-apple-breaking-touchscreen-mac-taboo-who-knew",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-28T20:33:05.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/10/28/ternus-addresses-apple-breaking-touchscreen-mac-taboo-who-knew/"
  },
  "original_language": "en",
  "account": "In an interview with WIRED, Apple executives discussed the company's decision to incorporate touchscreens into Macs. CEO John Ternus expressed surprise at the development, stating, \"Who knew?\" The move comes after years of skepticism from online commenters who argued that touchscreens lacked a place on the Mac. Apple's CEO Johny Srouji and marketing chief Greg \"Joz\" Joswiak attributed the change to technological advancements over the past decade, including custom silicon, redesigned thermal systems, and a reworked hinge. These improvements allowed Apple to meet its standards for a touchscreen Mac without compromising the user experience. The decision was also driven by the increasing prevalence of touch-first users, such as iPad and iPhone owners, as well as professional users who have been requesting the addition of touch capabilities to their Macs.",
  "summary": "In an interview with WIRED , Apple executives including CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg “Joz” Joswiak discussed the company’s decision to bring touch to the Mac . Here are the details. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 8,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "Apple says the touchscreen MacBook Pro has a \"newly designed hinge\" for stability and an \"enhanced six-speaker\" system; the 14\" model is 3lb and the 16\" is 4lb (Jay Peters/The Verge)",
        "url": "https://urgent.news/2026/10/28/apple-says-the-touchscreen-macbook-pro-has-a-newly-designed-hinge-for",
        "published": "2026-10-28T17:35:03.000Z"
      },
      {
        "outlet": "Engadget",
        "title": "Apple's first touchscreen MacBook Pro feels both familiar and radically improved",
        "url": "https://urgent.news/2026/10/28/apples-first-touchscreen-macbook-pro-feels-both-familiar-and",
        "published": "2026-10-28T17:43:10.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Heres how much a maxed-out touchscreen MacBook Pro will cost you",
        "url": "https://urgent.news/2026/10/28/heres-how-much-a-maxed-out-touchscreen-macbook-pro-will-cost-you",
        "published": "2026-10-28T18:40:56.000Z"
      },
      {
        "outlet": "Ars Technica",
        "title": "Touchscreen MacBook Pro hands-on: OLED looks great on a Mac",
        "url": "https://urgent.news/2026/10/28/touchscreen-macbook-pro-hands-on-oled-looks-great-on-a-mac",
        "published": "2026-10-28T19:10:29.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Apple's Touchscreen MacBook Pro is finally here, and yes, touching a MacBook screen feels totally and wonderfully natural",
        "url": "https://urgent.news/2026/10/28/apples-touchscreen-macbook-pro-is-finally-here-and-yes-touching-a",
        "published": "2026-10-28T19:31:20.000Z"
      },
      {
        "outlet": "CNET",
        "title": "Touchscreen MacBook Pro Hands-On: Apple Finally Lets Us Swipe the Screen",
        "url": "https://urgent.news/2026/10/28/touchscreen-macbook-pro-hands-on-apple-finally-lets-us-swipe-the",
        "published": "2026-10-28T20:43:58.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme",
        "url": "https://urgent.news/2026/10/28/apples-touchscreen-macbook-pro-pushes-laptop-pricing-to-a-new-extreme",
        "published": "2026-10-28T22:47:50.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}