{
  "id": 16949105,
  "title": "Study finds celebrity digital twins may boost trust in customer service",
  "url": "https://urgent.news/2026/10/28/study-finds-celebrity-digital-twins-may-boost-trust-in-customer",
  "topic": "science",
  "section": "Science",
  "published": "2026-10-28T19:20:01.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-10-celebrity-digital-twins-boost-customer.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star—it's his AI-powered digital twin. And new research suggests that familiar face could significantly improve how you perceive your customer service…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}