{
  "id": 16939108,
  "title": "Elizabeth Holmes' most famous photo started with a simple request from a photographer",
  "url": "https://urgent.news/2026/10/28/elizabeth-holmes-most-famous-photo-started-with-a-simple-request-from",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T18:28:03.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/elizabeth-holmes-famous-theranos-photo-explained-behind-the-scenes-2026-10"
  },
  "original_language": "en",
  "account": "In 2014, photographer Ethan Pines captured the iconic image of Elizabeth Holmes for a Forbes cover story. Pines, while driving to Theranos' offices in Silicon Valley, focused on creating a standout photograph of the 30-year-old CEO. Elizabeth Holmes, then on the brink of becoming the youngest self-made female billionaire with a net worth of $4.5 billion, was interviewed by the press. Pines, with his experience photographing CEOs, aimed to make the image of Holmes a memorable and impactful visual for the cover story. When given a blood vial by Holmes' team, Pines immediately knew it would capture Holmes' personality and the essence of her company. Over the course of three setups, Pines took 220 shots, with 52 featuring Holmes holding the blood vial. Holmes was described as relaxed, down to earth, and approachable, with a similar aura of humility and charisma as seen in Pines' documentary \"You Can See Everything.\" The photograph has since resurfaced in popular culture, appearing in documentaries, TV series, and even Halloween costumes, showcasing its enduring impact on public perception of Holmes and Theranos.",
  "summary": "Photographer Ethan Pines looks back on shooting the now iconic photo of Theranos founder Elizabeth Holmes in 2014.",
  "key_points": [
    "Photographer Ethan Pines captured Elizabeth Holmes for Forbes cover in 2014.",
    "Holmes, CEO of Theranos, was interviewed by press during photo shoot.",
    "Blood vial in hands showcased Holmes' personality in iconic image."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}