{
  "id": 16938331,
  "title": "Why Nike Can’t Find Its Next Hit",
  "url": "https://urgent.news/2026/10/28/why-nike-cant-find-its-next-hit",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T18:25:53.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/podcasts/sports/why-nike-cant-find-its-next-hit/"
  },
  "original_language": "en",
  "account": null,
  "summary": "A muted comeback for the ‘Royal’ Air Jordan 1 exposes cracks in Nike’s turnaround effort. BoF’s Mike Sykes joins Sheena Butler-Young to unpack why scarcity alone won’t save Jordan brand and what it will take for Elliott Hill’s Nike to feel essential again.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}