{
  "id": 16938244,
  "title": "Apple introduces touchscreen MacBook Pro with PROLED XDR display",
  "url": "https://urgent.news/2026/10/28/apple-introduces-touchscreen-macbook-pro-with-proled-xdr-display",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T18:12:25.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/future/technology/2026/10/28/glowing-apple-logo-macbook-proled-xdr/"
  },
  "original_language": "en",
  "account": "Apple has unveiled its first touchscreen laptop, the MacBook Pro featuring a PROLED XDR display, at a Los Angeles event. The device, available for pre-order with shipping starting November 6 at a price of $2,899, comes in 14-inch and 16-inch OLED monitor options. The touchscreen MacBook Pro boasts a six-speaker sound system and a glowing Apple logo on its back, a design element reminiscent of past models that was discontinued in 2015.\n\nJohny Srouji, Apple's chief hardware officer, described the MacBook Pro as a \"monumental step forward,\" highlighting the display's use of tandem OLED technology and advanced algorithms to deliver unmatched visual fidelity for professionals. This marks Apple's first introduction of touch capabilities on a Mac, enabling users to interact with content in innovative ways, such as manipulating 3D models or playing musical instruments on the screen.\n\nA promotional video showcased the laptop's 10,000,000:1 contrast ratio and other unique features, emphasizing the realistic experience of interacting with content. Apple's new MacBook Pro will include three Thunderbolt 5 ports, HDMI, an SDXC card slot, MagSafe, and a headphone jack. Srouji emphasized that the laptop represents a significant advancement resulting from the deep integration between Apple silicon, hardware, and software, setting it apart from any existing device on the market.\n\nThis development comes as a surprise given Apple co-founder Steve Jobs' previous skepticism towards touchscreen laptops, which he dismissed as ergonomically terrible during a 2010 product launch event. Despite initial dismissals, Apple seems to have gained confidence in its research, showing that what was once considered unfavourable may now be a game-changer in the industry.",
  "summary": "Apple on Wednesday introduced its first touchscreen laptop, the MacBook Pro with PROLED XDR display. The California-based technology giant unveiled the touchscreen device at an event in Los Angeles. It is currently available to pre-order, and will begin shipping on November 6 with prices starting at $2,899. The touchscreen version of Apple's MacBook will have 14-inch and 16-inch OLED monitor to…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Arabian Business",
        "title": "Apple launches M6 MacBook Pro in UAE starting from $2,314",
        "url": "https://urgent.news/2026/10/27/apple-launches-m6-macbook-pro-in-uae-starting-from-2-314",
        "published": "2026-10-27T18:40:30.000Z"
      },
      {
        "outlet": "Quartz",
        "title": "Apple's touchscreen MacBook Pro starts at $2,899, with a $400 touch premium",
        "url": "https://urgent.news/2026/10/28/apples-touchscreen-macbook-pro-starts-at-2-899-with-a-400-touch",
        "published": "2026-10-28T20:21:12.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}