{
  "id": 16932063,
  "title": "Amazon tells tokenmaxxing devs to slow their AI roll",
  "url": "https://urgent.news/2026/10/28/amazon-tells-tokenmaxxing-devs-to-slow-their-ai-roll-16932063",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-28T16:49:14.000Z",
  "source": {
    "name": "The Register",
    "slug": "the-register",
    "url": "https://www.theregister.com/ai-and-ml/2026/10/28/amazon-tells-tokenmaxxing-devs-to-slow-their-ai-roll/5306090"
  },
  "original_language": "en",
  "account": "Amazon has instructed its engineers to shift their focus from maximizing AI token usage to delivering valuable software and results, amid concerns about escalating AI costs and complexity. In a memo to its engineering teams, Amazon VP and distinguished engineer Terk Terkowitz emphasized that developers' roles and outputs are not defined by their use of AI, rather, it's the combination of AI tools with human judgment and domain expertise that leads to innovative solutions. The company asserts that defining good AI-powered engineering practices is challenging, but they are focusing on the outcomes that remain constant, even as the tools and techniques evolve rapidly.\n\nAmazon acknowledges that metrics related to AI input, such as token consumption, are deeply flawed and disconnected from what truly matters for productivity and cost-effectiveness. By discouraging tokenmaxxing, Amazon aims to prevent developers from measuring their work based on the number of AI tokens used, which could lead to increased costs and complexity. Instead, the company encourages developers to concentrate on achieving positive outcomes for customers and the business, using AI as a tool to enhance delivery and productivity.\n\nAmazon's memo also addresses engineering teams that have become disconnected from their customers and business goals, suggesting that teams that maintain a strong focus on product and business roles are more likely to harness the power of AI effectively. The memo encourages engineers to demonstrate their understanding of when AI is not beneficial for their work, showcasing the critical thinking skills that align with Amazon's vision. This approach, similar to what Microsoft has implemented, signals a potential shift in the industry towards a more outcome-driven mindset when integrating AI technologies.",
  "summary": "Focus more on what matters, please, like creating useful software and accomplishing company goals",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "CNBC",
        "title": "Amazon's anti-tokenmaxxing memo says engineers should be pickier about using AI",
        "url": "https://urgent.news/2026/10/27/amazons-anti-tokenmaxxing-memo-says-engineers-should-be-pickier-about",
        "published": "2026-10-27T18:57:45.000Z"
      },
      {
        "outlet": "Quartz",
        "title": "Amazon warned engineers that chasing AI usage metrics is 'deeply flawed'",
        "url": "https://urgent.news/2026/10/27/amazon-warned-engineers-that-chasing-ai-usage-metrics-is-deeply-flawed",
        "published": "2026-10-27T20:20:24.000Z"
      },
      {
        "outlet": "Times of India",
        "title": "Amazon updates AI usage rules for engineers in new memo",
        "url": "https://urgent.news/2026/10/28/amazon-updates-ai-usage-rules-for-engineers-in-new-memo",
        "published": "2026-10-28T02:21:09.000Z"
      },
      {
        "outlet": "The Indian Express",
        "title": "Amazon discourages employees from ‘tokenmaxxing’ as AI usage drives up costs",
        "url": "https://urgent.news/2026/10/28/amazon-discourages-employees-from-tokenmaxxing-as-ai-usage-drives-up",
        "published": "2026-10-28T05:54:22.000Z"
      },
      {
        "outlet": "Seeking Alpha News",
        "title": "Amazon tells software engineers to avoid ‘tokenmaxxing’ AI use",
        "url": "https://urgent.news/2026/10/28/amazon-tells-software-engineers-to-avoid-tokenmaxxing-ai-use",
        "published": "2026-10-28T06:18:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}