{
  "id": 16929526,
  "title": "How Glen Powell’s Smash Kitchen Used Walmart’s New “Cool Factor” to Scale Past $100M—And Win Gen Z",
  "url": "https://urgent.news/2026/10/28/how-glen-powells-smash-kitchen-used-walmarts-new-cool-factor-to-scale",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T16:14:10.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ali-donaldson/glen-powell-smash-kitchen-walmart-100-million-growth/91423818"
  },
  "original_language": "en",
  "account": null,
  "summary": "With celebrity star power, clean-label condiments, and a massive Sam’s Club expansion, the organic pantry startup is proving that big-box retail is the ultimate incubator for high-growth CPG brands.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}