{
  "id": 16927108,
  "title": "How Urban Outfitters finds the right campus fit with college marketing",
  "url": "https://urgent.news/2026/10/28/how-urban-outfitters-finds-the-right-campus-fit-with-college-marketing",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T16:47:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-urban-outfitters-finds-the-right-campus-fit-with-college-marketing/873007/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}