{
  "id": 16926208,
  "title": "Apple Store Down Ahead of 'Pro and Tell' Launch Today",
  "url": "https://urgent.news/2026/10/28/apple-store-down-ahead-of-pro-and-tell-launch-today",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-28T16:46:58.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/10/28/apple-store-down-ahead-of-pro-and-tell/"
  },
  "original_language": "en",
  "account": "Minutes before Apple's Pro and Tell experience in Los Angeles kicks off at 10 a.m. Pacific Time today, the company's online store has been taken down. The event is anticipated to unveil new 14-inch and 16-inch MacBook Pro models featuring touch-enabled OLED displays, a Dynamic Island replacing the notch, a redesigned hinge, a lighter and slightly thinner design, M5 Pro and M5 Max chips, and an enhanced cooling system. It remains uncertain whether Apple will continue using the MacBook Pro branding for these devices or adopt a new name such as MacBook Studio or MacBook Ultra. In the United States, the pricing for the 14-inch model is projected to start around $2,899, while the 16-inch model may begin at approximately $3,399. Further updates will be provided.",
  "summary": "Apple has taken its online store down just minutes before its \"Pro and Tell\" experience in Los Angeles begins at 10 a.m. Pacific Time today. Apple is expected to announce new 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays, a Dynamic Island instead of a notch, a revamped hinge, a lighter and slightly thinner design, M5 Pro and M5 Max chips, and a redesigned cooling system.…",
  "key_points": [
    "Apple Store offline ahead of Pro and Tell launch",
    "Launch to unveil new MacBook Pro models with OLED displays",
    "Pricing starts at $2,899 for 14-inch model"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}