{
  "id": 1692183,
  "title": "Brands Used to Learn an Ad Failed After the Backlash. Now, They Can Test the Reaction First",
  "url": "https://urgent.news/2026/08/18/brands-used-to-learn-an-ad-failed-after-the-backlash-now-they-can",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T10:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/howard-tullman/brands-advertisement-backlash-ad-strategy-dumbstruck-luma/91390376"
  },
  "original_language": "en",
  "account": null,
  "summary": "It’s much smarter to avoid the potholes than to get a great deal on the tow truck that pulls you out of the ditch.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}