{
  "id": 16906548,
  "title": "Why Jaguar's new electric car is designed to divide opinion, according to the people who built it",
  "url": "https://urgent.news/2026/10/28/why-jaguars-new-electric-car-is-designed-to-divide-opinion-according-16906548",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T13:01:00.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/magazine/2026/10/28/jaguar-type-01-interview-with-designers-executives-engineers/"
  },
  "original_language": "en",
  "account": "Jaguar's new electric car, the Type 01, is designed to provoke strong opinions, according to the people who built it. The car's controversial design, which was unveiled two years ago as the Type 00 concept, has been met with mixed reactions. Critics have accused Jaguar of abandoning its heritage and classic styling cues, likening it to a minimalist spaceship. In response, Jaguar has pushed ahead with the new look, despite the criticism. The car is expected to start at around £130,000 ($174,250) and will target a younger, urban, and wealthier customer base that values individuality and uniqueness. This strategy marks a significant shift from Jaguar's previous high-volume positioning. The Type 01 has been in development for six years and has received 360 new patent applications. It is Jaguar's fastest and most aerodynamic car to date, with over 1,000 horsepower. The car's design features a sleek, low roofline and more legroom in the back, achieved by placing many of the battery cells towards the front of the car. This design choice also helps extend the car's range. The development of the Type 01 required engineering feats, such as creating an industry-first structural design called the Tri-Apex Node, capable of absorbing and stopping 26 tonnes of force in a head-on collision.",
  "summary": "Rawdon Glover is unequivocal. “Jaguar is back,” proclaims the managing director of the British car maker, speaking about its new all-electric Type 01 . “It feels surreal to finally be in here [at this point] and we’re very keen to get the car out and see what the reaction is. I’m often reminded of the magnitude of feeling for the brand.” It’s a magnitude that generates some strong opinions. When…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}