{
  "id": 16905423,
  "title": "Pelican Built a Cult Brand. Now It’s Chasing a Bigger Audience.",
  "url": "https://urgent.news/2026/10/28/pelican-built-a-cult-brand-now-its-chasing-a-bigger-audience",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T13:43:34.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/pelican-built-a-cult-brand-now-its-chasing-a-bigger-audience/91426687"
  },
  "original_language": "en",
  "account": null,
  "summary": "Pelican made its name with nearly indestructible cases for people who really need them. Now the company is betting that creators—and the people who follow them—can turn a professional tool into a much bigger consumer business.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}