{
  "id": 16902154,
  "title": "Crumbl cookies store closures: List of shuttered locations grows in 2026 as viral chain faces headwinds",
  "url": "https://urgent.news/2026/10/28/crumbl-cookies-store-closures-list-of-shuttered-locations-grows-in",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T12:20:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91631321/crumbl-cookies-closing-stores-2026-list-shuttered-locations-list"
  },
  "original_language": "en",
  "account": "In 2026, the popular viral cookie chain Crumbl has faced numerous store closures, with over 60 locations reportedly shutting down. This surge in closures follows a challenging year for the brand, marked by declining sales, cost-conscious consumers, and failed attempts at new products like \"dirty soda.\" Crumbl, which gained massive popularity since its founding in 2017, had a significant expansion in recent years, growing from 326 stores in 2021 to 1,103 locations by the end of 2025. However, the company has also seen a decline in sales, with internal documents indicating a 70% decrease in sales compared to two years prior. The founder's announced departure in May 2026 further adds to the uncertainty surrounding the company's future. As of October 14, 2026, CrumblCookieFlavors, a fan site dedicated to the chain, has confirmed that 61 Crumbl locations have permanently closed across various states in the US. These closures include cities such as Montgomery, California; Milford, Florida; and Lawndale, New Jersey, among others. Despite Crumbl's previous expansion efforts, the company appears to be struggling, with store traffic reportedly down 32% year-over-year in August 2026, according to Placer.ai data. The exact locations of the closures are still being verified by CrumblCookieFlavors, which cross-references media reports, review sites like Yelp, and the company's own website.",
  "summary": "It’s hard to think of a more viral dessert chain in the past several years than Crumbl. The cookie shop, known for its rotating menu and massive, pricey, calorie-packed cookies, has seen major success (and expansion), thanks in part to its presence on TikTok . The brand has built a huge fanbase since its founding in 2017. But as Fast Company previously reported, 2026 has been hard on Crumbl ,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}