{
  "id": 16901728,
  "title": "'Not Even Leaving The Sea': Aaditya Thackeray Slams Govt Over Plans For Floating Advertising Barges At Juhu Beach, Worli, Other Waterfronts",
  "url": "https://urgent.news/2026/10/28/not-even-leaving-the-sea-aaditya-thackeray-slams-govt-over-plans-for",
  "topic": "world",
  "section": "World",
  "published": "2026-10-28T13:01:37.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/mumbai/not-even-leaving-the-sea-aaditya-thackeray-slams-govt-over-plans-for-floating-advertising-barges-at-juhu-beach-worli-other-waterfronts-mumbai-news"
  },
  "original_language": "en",
  "account": "Mumbai's Shiv Sena (UBT) leader Aaditya Thackeray has strongly criticized the Maharashtra Maritime Board (MMB) over plans to install floating advertising barges at several waterfront locations across the city. Thackeray expressed his concern about the lack of consideration for the aesthetic appeal of the city, stating that the administration appears intent on extracting every possible advantage from Mumbai. He argued that the government's focus on placing as many LED screens as possible, particularly at night, is an example of their disregard for the public's well-being. Thackeray also highlighted that those opposing the project would be labeled as \"anti-Maharashtra\" or \"urban naxals\" by the regime. The proposed advertising sites include iconic locations like Juhu Beach, Lotus Jetty, and the Bandra-Worli Sea Link jetty. The Maharashtra Maritime Board has reportedly invited tenders for the installation of billboards in around 20 locations across the Mumbai Metropolitan Region (MMR) under a Design, Build, Finance, Operate and Maintain (DBFOM) model. The Maharashtra Ports and Fisheries Minister, Nitesh Rane, defended the proposal, stating that it would allow the maritime board to generate revenue through advertising rights at designated waterfront locations. Rane assured that the installations would adhere to international standards and comply with environmental and coastal regulations. However, environmental concerns have been raised over the proposed floating hoardings, with the Maharashtra Coastal Zone Management Authority (MCZMA) questioning the lack of Coastal Regulation Zone (CRZ) clearances for the installations. Critics argue that the floating advertising structures could adversely affect Mumbai's coastline.",
  "summary": "Mumbai: Shiv Sena (UBT) leader Aaditya Thackeray on Wednesday criticised the Maharashtra Maritime Board in connection with reports that it is planning to introduce floating advertising barges at major waterfront sites across Mumbai. Thackeray remarked that the government would dub those opposing such a project as anti-Maharashtra. \"Zero sense of aesthetics for the city, the regime is not even…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}