{
  "id": 16900367,
  "title": "Founders Must Have Influence, Too",
  "url": "https://urgent.news/2026/10/28/founders-must-have-influence-too",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T13:00:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/beauty/beauty-founders-have-to-be-influencers-now-too/"
  },
  "original_language": "en",
  "account": "In today's ever-evolving beauty industry, successful founders are discovering that their beauty business alone may not be sufficient to keep them engaged and fulfilled. These entrepreneurs are leveraging their life experiences and insights to share valuable lessons with the public through various mediums such as books, on-demand talks, and accelerator programs – all for a price.\n\nThe rise of influencer marketing has reached unprecedented heights, yet it has also become increasingly intricate. This complexity stems from the proliferation of creators, growing consumer resistance to overt advertising, the emergence of platforms like Substack, and the proliferation of sophisticated tools designed to measure performance. As a result, fashion brands must adapt their marketing strategies to remain competitive and relevant.\n\nOne significant development in the industry is the growing emphasis on community. Fashion brands are recognizing the importance of fostering strong connections with their customers and are investing in local events and initiatives that align with their core values. This approach not only helps maintain a loyal customer base but also resonates with consumers who are becoming more discerning and skeptical of the brands they choose to support.",
  "summary": "Whilst also building their business and their teams, everyday founders are realising they’re at a disadvantage if they don’t build their personal brand at the same time.",
  "key_points": [
    "Successful founders diversify beyond beauty business for engagement",
    "Influencer marketing complexity grows with many creators and tools",
    "Fashion brands focus on community building through local events"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}