{
  "id": 16898928,
  "title": "NPP’s new Deputy Communications Director Abdul Ganiyu pledges grassroots-centred communication",
  "url": "https://urgent.news/2026/10/28/npps-new-deputy-communications-director-abdul-ganiyu-pledges",
  "topic": "world",
  "section": "World",
  "published": "2026-10-28T12:24:58.000Z",
  "source": {
    "name": "GBC Ghana",
    "slug": "gbc-ghana",
    "url": "https://www.gbcghanaonline.com/news/politics/npps-new-deputy-communications-director-abdul-ganiyu-pledges-grassroots-centred-communication/2026/"
  },
  "original_language": "en",
  "account": "Abdul Ganiyu, the newly appointed National Deputy Communications Director of the New Patriotic Party (NPP), has pledged to prioritize a grassroots-centred communication strategy to rebuild public confidence and prepare for the 2028 general elections. Ganiyu, who previously served as Head of Information and Communications at Ghana's Embassy in Beijing, China, and as the spokesperson for the NPP's National Chairman, brings extensive experience in strategic communication and diplomatic engagement. He emphasizes that effective political communication should involve listening to people's challenges, understanding their diverse needs across Ghana's urban and rural communities, and tailoring messages accordingly. Ganiyu advocates for sustained citizen engagement through appropriate platforms, clear language, local relevance, and evidence-based explanations. He stresses that rebuilding trust requires consistency, credibility, and the ability to translate complex ideas into benefits that ordinary Ghanaians can appreciate. His appointment reflects the NPP's focus on strengthening internal unity and reconnecting with voters ahead of the upcoming elections.",
  "summary": "By: Samuel Ayammah Newly appointed National Deputy Communications Director of the New Patriotic Party (NPP), Abdul Ganiyu, has pledged to champion a grassroots-centred, demographically responsive approach to political communication as the party intensifies efforts to rebuild public confidence and position itself for victory in the 2028 general elections. Abdul Ganiyu, who is a former Head […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}