{
  "id": 16893926,
  "title": "AKQA's former chief creative officers are launching a new agency. Their pitch: Pay us in equity.",
  "url": "https://urgent.news/2026/10/28/akqas-former-chief-creative-officers-are-launching-a-new-agency-their",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T11:00:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/former-akqa-cco-if-creative-capital-hybrid-agency-equity-model-2026-10"
  },
  "original_language": "en",
  "account": "Former chief creative officers of global agency AKQA, Hugo Veiga and Diego Machado, have established a new venture called !F Creative Capital. The agency plans to blend traditional fees with equity and revenue-sharing partnerships for the businesses it assists. Rather than charging an upfront fee, !F Creative Capital seeks equity in companies it believes have potential for growth. For instance, it has invested in Authentic Fruits, a superfoods brand, and CheckMy.Music, an AI platform that detects music plagiarism. The duo launched !F Creative Capital to align the value of creative ideas with business results more effectively. The agency has also created its own brands such as SNIFF, a pet company, and Baitts, a toothpick brand. !F Creative Capital is self-funded and has a team of around 15 people from seven countries. The long-term goal is for the company to become independent from commission-based work as it builds its own brands and becomes its own client.",
  "summary": "!F Creative Capital combines conventional commissions with equity partnerships and revenue-sharing arrangements tied to clients' sales.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}