{
  "id": 16878628,
  "title": "Govee partners with Brady Tolbert launching smart holiday lighting",
  "url": "https://urgent.news/2026/10/28/govee-partners-with-brady-tolbert-launching-smart-holiday-lighting",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T08:18:30.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/govee-partners-with-brady-tolbert-launching-smart-holiday-lighting-163769.html"
  },
  "original_language": "en",
  "account": "Bellevue, Washington - Govee has unveiled its \"Just One. Magic Happens.\" campaign, partnering with creative designer Brady Tolbert to introduce a trio of vintage-inspired lighting effects for the holiday season. The campaign features three new presets - Maximalism, Hot Pink, and Classic Christmas - designed to help users effortlessly create a retro holiday ambiance. Tolbert, an interior design and creative direction expert, emphasizes the importance of warm-toned lighting, classic red and green hues, and the ability to adjust brightness for a cozy yet fresh atmosphere. Govee's new offerings include the Christmas 2-in-1 String Lights, Christmas String Lights 2, Smart Curtain Lights Pro, Cone Tree Lights, and Christmas Sparkle String Lights. These products incorporate advanced features such as shape mapping, music sync, AI-driven light shows, and smart room-wide control, all of which enable users to transform their homes with a single touch.",
  "summary": "Smart lighting manufacturer Govee collaborated with designer Brady Tolbert to release specialized vintage themed holiday lighting effects controlled via mobile application software platforms",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}