{
  "id": 1686980,
  "title": "Apple iPhone 18 event — all the new products expected to launch in September",
  "url": "https://urgent.news/2026/08/18/apple-iphone-18-event-all-the-new-products-expected-to-launch-in",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-18T09:03:20.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/iphones/apple-iphone-18-event-all-the-new-products-expected-to-launch-in-september"
  },
  "original_language": "en",
  "account": "In Apple's upcoming iPhone event, which is expected to take place in September, the company is anticipated to unveil a range of new devices. This event, held annually, could potentially be one of the most significant in recent years, considering the leadership change with John Ternus as the new CEO.\n\nOne of the major highlights is the rumored foldable iPhone Ultra, Apple's first attempt at the folding phone form factor. While the exact launch date remains unclear, the reveal of this device is almost certainly close at hand. Overall, Apple is expected to launch up to eight different devices, ranging from new iPhones and upgraded Apple Watches to several smart home-focused products.\n\nAs for the exact timing of the event, Apple typically holds its iPhone launch in the second week of September, usually on a Tuesday. However, due to Labor Day on Monday, the 2026 event is likely to be pushed to Wednesday, September 9. Moreover, pre-orders for the new iPhones are expected to start on Saturday, September 12, instead of the usual Friday.",
  "summary": "Apple could have at least eight new products to announce next month, from iPhone and watches to new smart home devices.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}