{
  "id": 16846407,
  "title": "Pop Mart shares fall 6% as cooling Labubu craze spurs sharp drop in Q3 sales",
  "url": "https://urgent.news/2026/10/28/pop-mart-shares-fall-6-as-cooling-labubu-craze-spurs-sharp-drop-in-q3",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-28T04:33:03.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/stock-market-news/pop-mart-shares-fall-6-as-cooling-labubu-craze-spurs-sharp-drop-in-q3-sales-4977462"
  },
  "original_language": "en",
  "account": "Shares of Pop Mart International Group Ltd (HK:9992) plummeted by up to 6% to HK$123.8 on Wednesday, hitting an 18-month low after the company disclosed a sharp decline in Q3 2026 sales due to waning demand for its signature Labubu figurines. On Tuesday evening, Pop Mart revealed that unaudited third-quarter revenue dropped by 45% to 50% year-over-year. The decline was felt across all regions, with the Americas experiencing the most significant drop, with sales falling 70% to 75% compared to the same period in 2025. Asia-Pacific, excluding China, saw a 65% to 70% revenue decrease, while Europe and other regions experienced a 50% to 55% decline. China, the company's domestic market, reported a comparatively smaller 25% to 30% drop. Within China, the online sales channel saw a more severe decline of 45% to 50%. The revenue decline was primarily attributed to weakening demand for Pop Mart's Labubu figurines, a product line that had fueled sales growth during a viral trend that has since waned. Pop Mart has not yet unveiled a successful follow-up product to replace the underperforming Labubu line.",
  "summary": null,
  "key_points": [
    "Pop Mart shares drop 6%, hit 18-month low",
    "Q3 2026 sales decline 45%-50%, driven by Labubu demand drop",
    "Americas sales fall 70%-75%, most severely impacted"
  ],
  "editors_take": "The company's heavy reliance on a single viral trend leaves it vulnerable to rapid revenue collapses when consumer interest shifts away from its primary character line.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CNBC",
        "title": "Labubu-maker Pop Mart's shares extend declines as third-quarter sales plunge",
        "url": "https://urgent.news/2026/10/28/labubu-maker-pop-marts-shares-extend-declines-as-third-quarter-sales",
        "published": "2026-10-28T02:57:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}