{
  "id": 16845856,
  "title": "Interbrand Ranking: \"Complex Transformation\" - German car manufacturers lose a fifth of their brand value",
  "url": "https://urgent.news/2026/10/28/interbrand-ranking-komplexe-transformation-deutsche-autobauer",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-28T04:04:55.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/handel-konsumgueter/interbrand-deutsche-autobauer-verlieren-ein-fuenftel-ihres-markenwerts/100263522.html"
  },
  "original_language": "de",
  "account": "Interbrand's evaluation of the 100 most valuable global brands shows that the entertainment industry has surpassed the automotive industry in brand value. Apple remains the most valuable brand, with a 9% increase in brand value to $515 billion. Nvidia is the biggest winner, with a 71% increase in brand value to $74 billion. The top 100 brands have increased in value by 8.1% to $3.8 trillion, with the technology and entertainment sectors growing strongly due to developments in artificial intelligence. The automotive sector, particularly German brands such as Volkswagen, Mercedes, and BMW, have seen significant declines in brand value.",
  "summary": "VW, Mercedes, Audi, BMW and Porsche lose between 17 and 23 percent. Who the winners are shows the new ranking from consultancy Interbrand, which is exclusively available to Handelsblatt.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}