{
  "id": 16843395,
  "title": "One year in: DMG Media’s social-only briefs account for 30% of New Media revenue",
  "url": "https://urgent.news/2026/10/28/one-year-in-dmg-medias-social-only-briefs-account-for-30-of-new-media",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-28T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/one-year-in-dmg-medias-social-only-briefs-account-for-30-of-new-media-revenue/"
  },
  "original_language": "en",
  "account": "One year after its launch, DMG Media's New Media division is generating a significant portion of its revenue from social media briefs. Direct social-only campaigns, which exclude DMG's print and digital products, now represent 30% of the division's total revenue, according to Nathan Aspell, the division's director. Aspell revealed that this social revenue stream was not available before the launch of the social-publishing division a year ago. Recently, DMG Media signed a cross-platform campaign that included social, print, and online elements, with the social component alone valued at seven figures. While DMG Media does not yet break down revenue for its New Media division, the company reported overall revenue of £1.92 billion ($2.56 billion) in 2025.",
  "summary": "DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.",
  "key_points": [
    "Social-only briefs account for 30% of New Media revenue one year after launch",
    "Nathan Aspell, director, reveals social revenue stream not available pre-launch",
    "Cross-platform campaign valued at seven figures with social component"
  ],
  "editors_take": "The rapid growth of social-only campaigns signals a shift toward specialized digital advertising that allows the New Media division to capture revenue streams previously unavailable to the traditional publisher.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}