{
  "id": 16836500,
  "title": "New M6 Macs buck Apple’s second wave of price hikes",
  "url": "https://urgent.news/2026/10/28/new-m6-macs-buck-apples-second-wave-of-price-hikes",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-28T02:09:46.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/10/27/new-m6-macs-buck-apples-second-wave-of-price-hikes/"
  },
  "original_language": "en",
  "account": "Apple has unveiled two new Macs powered by the M6 chip, maintaining the same price points as their predecessors, in contrast to recent price increases for other products. The iMac and 14-inch MacBook Pro, both equipped with the M6 chip, feature enhanced CPU and GPU cores, with the iMac beginning at 10-core CPU and GPU, compared to the previous 8-core versions. This price stability comes as a relief for consumers who experienced a series of price hikes from Apple in June, including the iMac and 14-inch MacBook Pro, along with other devices like HomePod mini, Apple TV 4K, and iPad mini. While iPhone prices saw a $100 increase in September, the new M6-powered Macs offer a welcome reprieve from further price increases. However, the future looks more expensive for OLED touchscreen MacBook Pro models, with rumors suggesting a starting price of $2,899 for the 14-inch model, potentially pushing the 16-inch model to $3,399 or higher.",
  "summary": "In addition to the spec bumps, today’s M6-powered iMac and 14-inch MacBook Pro announcements came with an extra piece of good news: prices remained unchanged from the previous generations, unlike several other recent Apple product launches that brought another round of increases. Here are the details. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}