{
  "id": 1683523,
  "title": "Exclusive: Fabletics doubles its college merchandise through College Shop expansion",
  "url": "https://urgent.news/2026/08/18/exclusive-fabletics-doubles-its-college-merchandise-through-college",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T10:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/exclusive-fabletics-doubles-its-college-merchandise-through-college-shop-expansion/"
  },
  "original_language": "en",
  "account": "Fabletics is significantly expanding its college apparel offerings in preparation for the upcoming school year. The activewear brand has partnered with 200 U.S. colleges and universities, including prominent institutions like the University of Indiana, the University of Michigan, Emory University, and San José State University. These products are accessible online via Fabletics' College Shop and in 14 retail stores close to colleges, featuring a variety of items from hoodies to boxy tees to belt bags. Full-price items commence at $64.95, with discounts extended to VIP members. Initially introduced as a test in the spring, College Shop was initially partnered with around 100 schools, many of whom were chosen due to their licensing relationships. The brand's president, Meera Bhatia, revealed that Fabletics decided to double its College Shop partnerships to provide a more comprehensive selection of schools and attract both new and existing customers. For further details, readers are directed to the full story on modernretail.co. Those interested in staying updated on the evolving retail landscape between traditional and new-age retailers are encouraged to subscribe to Modern Retail newsletters.",
  "summary": "Fabletics is expanding its college apparel offerings as it continues its quest to become a $2 billion company.",
  "key_points": [
    "Fabletics partners with 200 U.S. colleges and universities for College Shop expansion",
    "College Shop initially launched with 100 schools, now doubled to 200",
    "Full-price items start at $64.95, with VIP member discounts available"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}