{
  "id": 1679775,
  "title": "Why did HYBE create new label just for rookie girl group Tuide?",
  "url": "https://urgent.news/2026/08/18/why-did-hybe-create-new-label-just-for-rookie-girl-group-tuide",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-18T09:32:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20260818/why-did-hybe-create-new-label-just-for-rookie-girl-group-tuide"
  },
  "original_language": "en",
  "account": "HYBE announces the creation of a new label, ABD, to manage the debut of their maiden girl group, Tuide. This decision has sparked industry discussions about the strategic reasoning and unique identity ABD plans to cultivate. Tuide is scheduled to make its official debut next week. The seven-member group comprises teenagers aged 16 to 17 from South Korea, the United States, the United Kingdom, and Japan, including Seo-yeon, who is noted as the younger sister of TWICE member Jihyo. With backing from the renowned K-pop conglomerate, Tuide has already gained considerable global traction. The group amassed 1 million followers on TikTok within six days of posting their first video, and their promotional clip \"Meet my GRLS, TUIDE\" featuring the song \"GRLS\" has accrued over 5 million views on YouTube as of Thursday. Despite this initial success, a lingering question remains about Tuide's trajectory post-launch.",
  "summary": "HYBE is launching multinational teen girl group Tuide through ABD, a newly created label specializing in girl groups. As multiple labels already operate under HYBE, the move is drawing industry attention to the corporate rationale behind this independent venture and the identity the label intends to build. Tuide is set to officially debut next week. The group features seven teenagers born between…",
  "key_points": [
    "HYBE formed new label ABD for Tuide's debut.",
    "Seven-member group Tuide includes teens aged 16-17.",
    "Tuide gained 1M TikTok followers in 6 days."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Why did HYBE create new label just for rookie girl group Tuide?",
        "url": "https://urgent.news/2026/08/18/why-did-hybe-create-new-label-just-for-rookie-girl-group-tuide-1681592",
        "published": "2026-08-18T09:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}