{
  "id": 16787169,
  "title": "You’re Laughing? The ‘Glee’ Reboot Perfected Viral Marketing Before Debuting, and You’re Laughing?",
  "url": "https://urgent.news/2026/10/27/youre-laughing-the-glee-reboot-perfected-viral-marketing-before",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-27T19:31:35.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/olivia-bria/glee-reboot-viral-marketing-fandom-strategy/91424686"
  },
  "original_language": "en",
  "account": null,
  "summary": "How a decade of memes, fan fiction, and organic internet discourse created a built-in audience for Ryan Murphy’s return to McKinley High—long before the official announcement.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}