{
  "id": 16781355,
  "title": "Brenda Campos and Sesame Workshop Bring Learning Closer to Families",
  "url": "https://urgent.news/2026/10/27/brenda-campos-and-sesame-workshop-bring-learning-closer-to-families",
  "topic": "world",
  "section": "World",
  "published": "2026-10-27T18:20:13.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/10/27/brenda-campos-and-sesame-workshop-bring-learning-closer-to-families/"
  },
  "original_language": "en",
  "account": "Sesame Street has long been a source of playful learning for generations. Sesame Workshop, the nonprofit organization behind the beloved program, operates in Latin America through Plaza Sesamo. Their goal is to bring learning into families’ homes, schools, and communities. Brenda Campos, Sesame Workshop’s Senior Director of Social Impact for Latin America, plays a key role in this effort. With over 18 years of experience in development and behavior change, Campos designs education-entertainment programs that engage young children. Her work focuses on making learning accessible to families, regardless of where they are. Across Latin America, Sesame Workshop adapts its programs to meet local needs and cultures. The ‘Listos a Jugar’ initiative, for instance, uses Sesame’s characters to promote healthy habits and child development. In Mexico, the program equips preschool educators with activities that blend learning with family routines. Similarly, ‘Welcome Sesame’ addresses the challenges faced by families who have migrated, offering digital tools to connect migrant and host-community families with early-learning resources. Campos emphasizes the importance of partnerships in Sesame Workshop’s work. Collaboration with education ministries, preschools, and local implementers ensures that resources are tailored to the specific needs of each community. WhatsApp and other accessible tools are also used to reach families, although these technologies serve to support, rather than replace, the personal attention that young children need. As the world changes rapidly, with the rise of artificial intelligence and digital media, Sesame Workshop must balance technological innovation with the preservation of children’s development, privacy, creativity, and connections to teachers and caregivers. Campos’ approach to building effective, community-centered programs reminds us that every child deserves a safe and nurturing environment to learn, grow, and thrive.",
  "summary": "For generations, Sesame Street has made learning feel like an invitation to ask questions, sing along, and discover the world. In Latin America, that invitation is known through Plaza Sesamo. Behind its characters is Sesame Workshop, the nonprofit educational organization that turns research about childhood into experiences families can use. Its work reaches beyond television, […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}