{
  "id": 1677125,
  "title": "The Best Brand Video Right Now Is a Founder Talking Into a Phone, Not a Polished Ad",
  "url": "https://urgent.news/2026/08/18/the-best-brand-video-right-now-is-a-founder-talking-into-a-phone-not",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/amy-zwagerman/the-best-brand-video-right-now-is-a-founder-talking-into-a-phone-not-a-polished-ad/91387251"
  },
  "original_language": "en",
  "account": null,
  "summary": "If your audience can’t see the person behind the brand, they’ll keep scrolling.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}