{
  "id": 16764476,
  "title": "He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations.",
  "url": "https://urgent.news/2026/10/27/he-turned-his-clothing-store-into-a-halloween-pop-up-and-sales-went",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-27T14:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/business-news/how-spirit-halloween-rose-from-a-sleepy-womens-clothing-store"
  },
  "original_language": "en",
  "account": null,
  "summary": "Joseph Marver’s dead October sales led him to launch Spirit Halloween, the chain that pops up in empty storefronts every fall.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}