{
  "id": 16762320,
  "title": "GenAI and travel planning: Should AI agents build our itineraries?",
  "url": "https://urgent.news/2026/10/27/genai-and-travel-planning-should-ai-agents-build-our-itineraries",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-27T16:00:10.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-10-genai-ai-agents-itineraries.html"
  },
  "original_language": "en",
  "account": "A recent study by Edith Cowan University (ECU) has explored the growing trend of using AI agents like ChatGPT, Claude, Gemini, Mindtrip, Layla, or Wanderlog for travel planning. The research surveyed over 400 Australian travelers, with 28.8% of adults and higher percentages among Gen Z (30%) utilizing generative artificial intelligence (GenAI) for finding deals, exploring destinations, and creating their own travel itineraries.\n\nProfessor Sanjit Roy from ECU's School of Business and Law emphasized the importance of responsible AI in tourism. He explained that travelers are more likely to delegate planning tasks to AI when they perceive it as reliable and believe in the provider's accountability for recommendations and problem resolution. However, excessive transparency, which can lead to information overload and the burden of processing and verifying data, reduces travelers' willingness to trust AI agents.\n\nThe study identified five key responsible AI characteristics that influence travelers' decision to delegate planning to GenAI: reliability, accountability, trustworthiness, fairness, and transparency. While reliability and accountability are crucial for planning experiences, too much information can deter travelers from using AI. The Australian government's Smartraveller website warns that AI can provide outdated transportation schedules, incorrect visa information, and recommendations for closed hotels, underscoring the need for travelers to verify AI-provided information and understand accountability measures. Roy concluded that when AI is reliable, trustworthy, honest, and doesn't overwhelm travelers with unnecessary information, they are more inclined to use AI agents for travel planning.",
  "summary": "Whether you're a seasoned tourist or an emerging explorer, delegating travel planning to artificial intelligence (AI) agents is becoming the norm for many travelers.",
  "key_points": [
    "28.8% of Australian travelers use AI agents for planning",
    "GenAI reliability and accountability influence trust",
    "Excessive transparency can deter travelers from AI assistance"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}