{
  "id": 16760837,
  "title": "Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign",
  "url": "https://urgent.news/2026/10/27/walmarts-chief-marketer-breaks-down-retailers-muppet-fueled-holiday",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-27T14:26:00.000Z",
  "source": {
    "name": "Retail Dive",
    "slug": "retail-dive",
    "url": "https://www.retaildive.com/news/walmart-cmo-breaks-down-retailers-muppet-fueled-holiday-campaign/872773/"
  },
  "original_language": "en",
  "account": null,
  "summary": "For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}