{
  "id": 1674462,
  "title": "STAT+: Doritos as farm-to-table snacks? Big Food, under duress, gets creative",
  "url": "https://urgent.news/2026/08/18/stat-doritos-as-farm-to-table-snacks-big-food-under-duress-gets",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T08:30:00.000Z",
  "source": {
    "name": "STAT News",
    "slug": "stat-news",
    "url": "https://www.statnews.com/2026/08/18/farm-to-table-doritos-ultra-processed-food-ad-campaign-healthwashing/"
  },
  "original_language": "en",
  "account": "Doritos, the well-known tortilla chips, are being marketed as farm-to-table snacks, much like heirloom tomatoes, organic roasted chicken, and artisanal cheese boards. This new advertising campaign by PepsiCo implies that the crunchy chips are sourced directly from farmers' fields, as seen in slogans such as \"PepsiCo partners with farmers to bring Doritos from the field to you\" and images showcasing corn seedlings and a farmer in a PepsiCo hat riding a rusty tractor.\n\nHowever, it's important to note that Doritos are notoriously ultra-processed, standing in stark contrast to the \"Eat Real Food\" slogan promoted by health secretary Robert F. Kennedy Jr. as part of his Make America Healthy Again initiative aimed at combating chronic disease. Food industry analysts suggest that these Doritos advertisements reveal the food industry's desperate attempts to enhance its public image while shying away from making more significant changes to the ultra-processed products that constitute 60% of the American diet.",
  "summary": "Doritos in the classic nacho cheese flavor have 27 ingredients, including not just familiar ones but also a number of additives and preservatives.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}