{
  "id": 16727629,
  "title": "Social media key to success for K-brands, AI expert says",
  "url": "https://urgent.news/2026/10/27/social-media-key-to-success-for-k-brands-ai-expert-says-16727629",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-27T09:07:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20261027/social-media-key-to-success-for-k-brands-ai-expert-says"
  },
  "original_language": "en",
  "account": "In Seoul, an AI expert has highlighted the crucial role of social media in driving the success of Korean beauty, food, and fashion brands. Seldon Yoon, the founder and CEO of Indent, a company that develops commerce AI transformation solutions, stated that platforms like Instagram and TikTok have become vital channels for Korean consumers to discover and purchase new products. He emphasized that content created by influencers and creators is now more critical than ever, especially for companies aiming to promote their products internationally and appeal to local consumers as well.\n\nYoon, who previously served as a global e-commerce consultant for Samsung Electronics, pointed to a significant rise in K-beauty exports since 2024 as proof of the effectiveness of overseas marketing strategies. According to data from the Ministry of Food and Drug Safety, Korea's cosmetics exports hit a record $11.4 billion in the previous year, up from $10.2 billion the year before. The United States was the leading destination for these exports, making up the largest share of the market.",
  "summary": "Social media platforms have become a key marketplace for Korean beauty, food and fashion brands, and companies can leverage artificial intelligence (AI) to make their products go viral in global markets at minimal cost, according to an AI expert in Seoul Tuesday. Seldon Yoon, founder and CEO of Indent, a Seoul-based developer of commerce AI transformation (AX) solutions, said Reels and short-form…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}