{
  "id": 16724261,
  "title": "Social media key to success for K-brands, AI expert says",
  "url": "https://urgent.news/2026/10/27/social-media-key-to-success-for-k-brands-ai-expert-says",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-27T08:02:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20261027/social-media-key-to-success-for-k-brands-ai-expert-says"
  },
  "original_language": "en",
  "account": null,
  "summary": "Social media has emerged as a crucial marketplace for Korean beauty, food, and fashion brands, with AI expert Seldon Yoon asserting that companies can leverage AI to make their products go viral globally at minimal cost. According to Yoon, Reels and short-form content on Instagram and TikTok have become essential channels for Korean consumers to discover and purchase new products, while creator content marketing has become increasingly vital, especially for companies aiming to promote their products overseas and attract local consumers. Yoon, a former global e-commerce consultant for Samsung Electronics, highlighted a significant surge in K-beauty exports since 2024, with Korea's cosmetics exports reaching a record $11.4 billion in 2024, up from $10.2 billion in 2023, with the United States accounting for the largest share.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}