{
  "id": 1672329,
  "title": "Amorepacific’s Mamonde Enters India’s Nykaa to Expand K-Beauty Presence",
  "url": "https://urgent.news/2026/08/18/amorepacifics-mamonde-enters-indias-nykaa-to-expand-k-beauty-presence",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T08:42:50.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=156218"
  },
  "original_language": "en",
  "account": "Amorepacific's beauty brand Mamonde is expanding its presence in India by partnering with Nykaa, the leading beauty and lifestyle platform in the country. The exclusive collaboration will see Mamonde offering 10 products, focusing on its Rose HA and Peony BHA skincare lines, to Nykaa starting in August. The brand targets India's Gen Z and millennial consumers, who are increasingly interested in K-beauty and skincare products. These products are designed to address local skincare concerns and the country's climate conditions, such as high temperatures, strong UV exposure, and changing humidity levels that can lead to dehydration, excess sebum, and enlarged pores.\n\nMamonde's Rose HA line emphasizes hydration, incorporating Damask rose extract and five types of hyaluronic acid, while the Peony BHA line combines peony extract with Beta Hydroxy Acid to help manage excess oil and enlarged pores. By partnering with Nykaa, Mamonde aims to grow its online distribution network and increase brand awareness among Indian consumers. This move is part of Amorepacific's broader global expansion strategy, which focuses on localized approaches for each brand. In India, Mamonde will not only introduce popular Korean products but also select and promote items tailored to the local climate and skincare concerns. The company, with over 30 years of flower research and advanced skincare technology, aims to provide a unique brand experience that resonates with Indian consumers.",
  "summary": "Amorepacific’s beauty brand Mamonde is stepping up its push into the Indian market by entering Nykaa, India’s largest beauty and lifestyle platform, on an exclusive basis.Mamonde said Tuesday that it will exclusively sell 10 products on Nykaa starting in August, centered on its Rose HA and Peony BHA",
  "key_points": [
    "Mamonde, a Korean beauty brand, partners with Nykaa, India's leading beauty platform.",
    "Exclusive collaboration will feature 10 products, focusing on Mamonde's Rose HA and Peony BHA lines."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}