{
  "id": 16723226,
  "title": "How is P&G’s CEO getting inflation-weary shoppers to pay more? It starts with cashmere-like diapers",
  "url": "https://urgent.news/2026/10/27/how-is-p-gs-ceo-getting-inflation-weary-shoppers-to-pay-more-it",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-27T07:00:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/10/27/pg-ceo-shailesh-jejurikar-earnings-inflation-prices-diapers/"
  },
  "original_language": "en",
  "account": "Procter & Gamble, the consumer products giant, has introduced a new premium diaper line, Pampers Amore, aimed at cashing in on the higher absorbency, cashmere-like feel, and superior skin protection features. This is the company’s first new product for newborns and toddlers since 2018. The Amore line, which debuted in the U.S. in March, has shown promising results, with sales expected to reach $100 million in its first year, and it contributed significantly to P&G’s best quarter for organic sales growth in nearly three years. The company attributes this success to its strategy of offering both lower prices and innovative products to cater to consumers of different economic backgrounds.\n\nLast quarter, P&G reported a 4% increase in organic sales, a key performance metric, marking the best performance in 11 quarters. This reassured Wall Street that new CEO Shailesh Jejurikar can steer the company through the challenging climate for consumer goods. The company’s shares rose by 6% on Thursday, marking the biggest jump since 2020. P&G’s strategy involves lowering prices and introducing new pack sizes on the lower end of the economic spectrum, while on the higher end, the company is focusing on product innovation, like its Amore diapers, which can command higher prices. This approach is part of P&G’s strategy to protect its market share and pricing power in the face of increasing consumer price sensitivity and inflation.",
  "summary": "A new diaper line is on track for $100 million in annual sales and is a model for P&G’s push to win over a split consumer.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}