{
  "id": 16714165,
  "title": "K-Food Wins 125.9 Billion Won In Europe",
  "url": "https://urgent.news/2026/10/27/k-food-wins-125-9-billion-won-in-europe",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-27T06:10:55.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=279758"
  },
  "original_language": "en",
  "account": "K-Food has showcased its international appeal at two major food events in Europe and South Korea. At SIAL Paris 2026, South Korea's participation alongside 78 exporting companies resulted in export consultation worth 125.9 billion won, with 45 memorandums of understanding and contracts signed, totalling $15 million. The event attracted 8,000 companies from 130 countries and 290,000 food industry professionals. Korean pavilion offerings, such as traditional liquor tastings and Korean food cooking demonstrations, garnered significant attention, particularly heat-treated poultry products and low-sugar konjac jelly products.\n\nThe Korean Ministry of Agriculture, Food, and Rural Affairs acknowledged the popularity of Korean food both domestically and abroad through the first Hansik Grand Festival, which drew 75,000 attendees at the National Museum of Korea, with 92.6% satisfaction and 97.0% of respondents expressing interest in returning. The government intends to leverage these results to accelerate the spread of K-Food and expand the \"K-Gastronomy Journey\" program nationwide. This expansion includes linking regional breweries and local specialties to major retail stores, with a policy emphasis on developing the business-to-business food ingredients market through local buyer matching and support for entering major retail stores.",
  "summary": "K-Food has demonstrated its global competitiveness with a string of achievements at Europe’s largest food trade show and at South Korea’s first large-scale domestic festival. After recording export consultation results worth more than 100 billion won at an international food exhibition held in Paris",
  "key_points": [
    "K-Food secured 125.9 billion won in export consultations at SIAL Paris 2026.",
    "Korean pavilion at SIAL Paris showcased traditional liquor and low-sugar konjac jelly products.",
    "Korean government plans to expand K-Gastronomy Journey nationwide."
  ],
  "editors_take": "The surge in international export consultations and domestic festival interest signals a strategic shift toward scaling Korean food through government-backed retail expansion and business-to-business ingredient partnerships.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}