{
  "id": 16709004,
  "title": "Instagram tests 90-minute horizontal videos for long-form content creators",
  "url": "https://urgent.news/2026/10/27/instagram-tests-90-minute-horizontal-videos-for-long-form-content",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-27T04:17:33.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/business/international-business/instagram-tests-90-minute-horizontal-videos-what-it-means-for-long-form-content-creators/articleshow/135224227.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Instagram is rolling out new testing features to support long-form content creators, introducing 90-minute horizontal videos. Creators can enhance engagement by linking short clips to their full-length productions. The platform is also experimenting with a 'Series' feature for episodic Reels on profiles. Live videos might be incorporated into the Reels tab, broadening content recommendations as…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Hollywood Reporter",
        "title": "Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators",
        "url": "https://urgent.news/2026/10/26/instagram-tests-90-minute-horizontal-videos-in-major-play-for",
        "published": "2026-10-26T15:00:00.000Z"
      },
      {
        "outlet": "TheWrap",
        "title": "Instagram Tests Out 90-Minute Horizontal Videos in Push for TV Viewing",
        "url": "https://urgent.news/2026/10/26/instagram-tests-out-90-minute-horizontal-videos-in-push-for-tv-viewing",
        "published": "2026-10-26T15:32:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}