{
  "id": 16707093,
  "title": "Inside indie agencies’ DSP gripes and the rise of agentic media buying",
  "url": "https://urgent.news/2026/10/27/inside-indie-agencies-dsp-gripes-and-the-rise-of-agentic-media-buying",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-27T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/podcasts/inside-indie-agencies-dsp-gripes-and-the-rise-of-agentic-media-buying/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who controls ad dollars.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}