{
  "id": 16699591,
  "title": "Vua Nem s profit jumps 127 per cent in first nine months of 2026",
  "url": "https://urgent.news/2026/10/27/vua-nem-s-profit-jumps-127-per-cent-in-first-nine-months-of-2026",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-27T01:30:49.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/vua-nems-profit-jumps-127-per-cent-in-first-nine-months-of-2026-163724.html"
  },
  "original_language": "en",
  "account": "Vua Nem, a bedding retailer, reported a remarkable 127 per cent increase in profit for the first nine months of 2026, alongside a 36.9 per cent rise in revenue compared to the same period last year. The company's financial performance outperformed expectations, despite the common misconception that revenue growth automatically leads to profit growth. This unusual profit surge is attributed to improved store network efficiency, expansion of online sales channels, and shifts in the product mix. The 99 per cent of Vua Nem stores reported positive cumulative EBITDA, indicating strong operating performance across most of the network. Moreover, online sales, which grew by 51 per cent in 2025, now represent 27 per cent of total revenue, with online EBITDA increasing by 87 per cent year-on-year. The company has also diversified its product mix, with non-mattress products accounting for 30 per cent of net revenue in the first nine months of 2026, up from 26.5 per cent in 2025. This growth in additional product categories is significant for a retailer in the long-replacement-cycle industry, as it allows Vua Nem to address purchasing occasions beyond mattress replacement. CEO Nguyen Thi Thanh Huyen emphasized the company's ambition to be the first brand customers trust, rather than merely the largest retail chain by store count.",
  "summary": "Vua Nem s profit surged 127 per cent on year in the first nine months of 2026 far outpacing revenue growth of 36 9 per cent",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}