{
  "id": 16690578,
  "title": "Social media on travel platforms can boost Gen Z well-being when it encourages positive emotional engagement",
  "url": "https://urgent.news/2026/10/27/social-media-on-travel-platforms-can-boost-gen-z-well-being-when-it",
  "topic": "science",
  "section": "Science",
  "published": "2026-10-27T02:00:02.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-10-social-media-platforms-boost-gen.html"
  },
  "original_language": "en",
  "account": "A study of 210 Generation Z users on online travel platforms in Greater Jakarta, Indonesia has found that social media communication can enhance customer well-being by fostering positive emotional experiences. This research, published in the International Journal of Electronic Marketing and Retailing, reveals that both provider communication and user-generated content, such as reviews and comments, were associated with greater customer participation in shaping service value. This co-creation process, which involves both businesses and customers, was linked to more positive emotional experiences, which in turn were connected to increased customer well-being. The researchers suggest that online travel retailers should prioritize making communication useful, understandable, and conducive to positive engagement, rather than merely focusing on metrics like click-through rates.",
  "summary": "Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and Retailing.",
  "key_points": [
    "Social media on travel platforms boosts Gen Z well-being",
    "Positive emotional engagement fosters customer participation",
    "Co-creation process linked to increased well-being"
  ],
  "editors_take": "Prioritizing meaningful emotional engagement over mere click-through rates allows travel retailers to foster a co-creation process that directly improves the psychological well-being of younger digital consumers.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}