{
  "id": 16684181,
  "title": "Why Instagram is adding long-form videos",
  "url": "https://urgent.news/2026/10/26/why-instagram-is-adding-long-form-videos-16684181",
  "topic": "world",
  "section": "World",
  "published": "2026-10-26T21:51:15.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/future/technology/2026/10/26/instagram-video-length-adam-mosseri/"
  },
  "original_language": "en",
  "account": "Instagram is set to roll out long-form videos to its platform, a move the social media giant had previously been hesitant about. On Monday, head of Instagram Adam Mosseri and vice president of products Tessa Lyons appeared in a video to announce the introduction of a dedicated section for longer videos. They expressed excitement about providing creators more space to share their stories with their existing communities. Since the launch of Reels, a short-form vertical video feature inspired by TikTok's success, Meta has generally favored videos under 90 seconds, citing user preference for shorter content. However, Ms. Lyons noted that the Instagram team had analyzed data indicating users' growing interest in longer videos. She explained that the team had been working on a TV version of Reels, realizing that to execute it effectively, they needed to offer more than just short-form video. Mr. Mosseri demonstrated the long-form video update with two popular content creators on his Threads account, providing further insight into the update. Users will be able to post horizontal videos up to 90 minutes long, with those videos appearing in shortened versions within the Reels section. According to the Hollywood Reporter, Meta plans to test the long-form videos with a select group of US creators following a successful trial in Brazil. Additionally, Instagram for TV, featuring the platform's long-form Features content, is now available on Apple TV in the US.",
  "summary": "Instagram is to introduce long-form videos to the platform, despite being opposed to the idea for several years. On Monday, head of Instagram Adam Mosseri appeared in a video with the platform's vice president of products, Tessa Lyons, where he said a long-form video section called \"Features\" would be introduced in the weeks ahead. \"We’re excited to give creators more room to tell their stories…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}