{
  "id": 16667152,
  "title": "Why Instagram is adding long-form videos",
  "url": "https://urgent.news/2026/10/26/why-instagram-is-adding-long-form-videos",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-26T21:51:15.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/future/technology/2026/10/26/instagram-long-videos-features-mosseri/"
  },
  "original_language": "en",
  "account": "Instagram plans to introduce long-form videos to the platform, reversing its previous stance on the matter. In a video meeting with the company's vice president of products, Tessa Lyons, head of Instagram Adam Mosseri revealed that a new \"Features\" section would be launched in the coming weeks. The caption accompanying the announcement emphasized Instagram's intention to empower creators with more space to share their stories through their existing communities. Following the success of TikTok, Meta has been focused on short-form vertical videos, typically under 90 seconds. However, Ms Lyons revealed that the Instagram team had analyzed user data indicating a demand for longer video content. The company is observing similar trends on television, leading to the development of a TV version of Reels. Mr Mosseri demonstrated the long-form video update alongside prominent content creators, Colin and Samir, on Threads, explaining how users would be able to upload videos up to 90 minutes long. These videos would be accessible via shorter Reels-style clips within Instagram's platform. Meta plans to test the long-form videos with a select group of US creators following a successful trial in Brazil. Additionally, the Instagram for TV app, already available on Apple TV in the US, will incorporate Instagram's long-form Features content.",
  "summary": "Instagram is to introduce long-form videos to the platform, despite being opposed to the idea for several years. On Monday, head of Instagram Adam Mosseri appeared in a video with the platform's vice president of products, Tessa Lyons, where he said a long-form video section called \"Features\" would be introduced in the weeks ahead. \"We’re excited to give creators more room to tell their stories…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}