{
  "id": 16655558,
  "title": "Mass Effect fan group buys billboard in Times Square promoting petition to save series",
  "url": "https://urgent.news/2026/10/26/mass-effect-fan-group-buys-billboard-in-times-square-promoting",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-26T19:53:51.000Z",
  "source": {
    "name": "PC Gamer",
    "slug": "pc-gamer",
    "url": "https://www.pcgamer.com/games/mass-effect/mass-effect-fan-group-buys-billboard-in-times-square-promoting-petition-to-save-series/"
  },
  "original_language": "en",
  "account": "The fan group Mass Effect, which has collected 224,000 signatures on a Change.org petition, has rented a digital billboard space in New York's Times Square to promote their efforts to save the series. The billboard, located at 1560 Broadway above the Pelé store (Duffy Square), displays a 15-second motion graphic message every hour at 35 minutes past the hour. The message features a planetary vista, a distinctive N7 red stripe, and the phrase \"Keelah si yah, #SaveMassEffect\" in the game's signature font, Korataki. The group's efforts have gained significant attention, with the petition currently at 180,000 signatures. The petition calls for a commitment from EA to continue the series in video game form, either internally or through licensing to another party.",
  "summary": "If you can make it in New York, well, baby you can make it anywhere.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Rock Paper Shotgun",
        "title": "Mass Effect 3 ending discourse ignored the RPG's scale, ambition, and exuberance, including that of its oddly great co-op",
        "url": "https://urgent.news/2026/10/24/mass-effect-3-ending-discourse-ignored-the-rpgs-scale-ambition-and",
        "published": "2026-10-24T14:00:00.000Z"
      },
      {
        "outlet": "TechSpot",
        "title": "What the canceled Mass Effect would have been: a sci-fi spy thriller built around player choice",
        "url": "https://urgent.news/2026/10/24/what-the-canceled-mass-effect-would-have-been-a-sci-fi-spy-thriller",
        "published": "2026-10-24T14:37:00.000Z"
      },
      {
        "outlet": "GamesIndustry",
        "title": "223,000+ people sign petition to \"save Mass Effect\"",
        "url": "https://urgent.news/2026/10/26/223-000-people-sign-petition-to-save-mass-effect",
        "published": "2026-10-26T18:05:17.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}