{
  "id": 16653698,
  "title": "Why Instagram is about to look a lot more like YouTube",
  "url": "https://urgent.news/2026/10/26/why-instagram-is-about-to-look-a-lot-more-like-youtube",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-26T19:20:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91630089/why-instagram-is-about-to-look-a-lot-more-like-youtube"
  },
  "original_language": "en",
  "account": "Instagram announced a new feature called \"Features\" on October 26, which appears to be a lot like YouTube. Head of Instagram Adam Mosseri and VP of product Tessa Lyons unveiled the long-form, horizontal video platform during a product announcement. Unlike the previous 20-minute limit for vertical videos on Instagram Reels, Features allows creators to upload content up to 90 minutes in length. This major shift into long-form video content comes as Instagram seeks to expand beyond short-form videos and carousels, as Lyons states. The new feature is designed to complement Instagram’s existing short-form content, with Mosseri noting that creators often use Reels to promote shorter clips of long-form content already posted elsewhere. Users can discover Features by following links on short-form videos or through the Explore page, and they will also be available on Instagram TV (IGTV), which was introduced last year for watching Reels on a bigger screen. Instagram is positioning Features as a platform for both \"snackable\" short content and the \"full course\" of long-form content, similar to how YouTube is used. This move is fueled by the massive popularity of long-form video content on YouTube, which generates billions of dollars in ad revenue and hosts over 20 billion videos with billions of logged-in monthly users. By providing a space for creators to share longer videos, Instagram aims to offer a more diverse range of content options for its users.",
  "summary": "Instagram just announced a new feature that looks a whole lot like YouTube. In a video posted on October 26, the company announced its latest product, “Features.” According to head of Instagram Adam Mosseri and VP of product Tessa Lyons, Features is Instagram’s first major push into long-form, horizontal video, which will allow creators to post up to 90 minutes of content at a time—quite a jump…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Business Insider",
        "title": "Instagram is clearly jealous of YouTube — and introducing a raft of changes",
        "url": "https://urgent.news/2026/10/26/instagram-is-clearly-jealous-of-youtube-and-introducing-a-raft-of",
        "published": "2026-10-26T21:10:55.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}