{
  "id": 16652026,
  "title": "Mass Effect fans ramp up efforts to save BioWare's RPG series with a Times Square billboard and plans for more ads outside The Game Awards",
  "url": "https://urgent.news/2026/10/26/mass-effect-fans-ramp-up-efforts-to-save-biowares-rpg-series-with-a",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-26T20:07:29.000Z",
  "source": {
    "name": "Eurogamer",
    "slug": "eurogamer",
    "url": "https://www.eurogamer.net/mass-effect-fans-save-rpg-times-square"
  },
  "original_language": "en",
  "account": "Fans of the Mass Effect series are intensifying their efforts to preserve BioWare's RPG franchise. After publisher EA shut down BioWare and canceled the next Mass Effect game, a community-led campaign has been pushing Electronic Arts to reconsider. The We Are Mass Effect group and content creator Kala Elizabeth have set up a billboard in Times Square, New York City, featuring the hashtag #SaveMassEffect. The message on the billboard, \"Kellah Si yah,\" is based on the in-game ship that transported various races to the Andromeda system. In addition to the Times Square billboard, the group is planning other advertisements, including a mobile billboard near EA's headquarters and one for The Game Awards. An online petition has gathered over 226,000 signatures, urging EA to either fund a new Mass Effect game or license the series to another studio. All initiatives are being funded by the community, with plans to establish a GoFundMe to raise additional funds for the Game Workers Hardship Fund, which supports video game workers who have been laid off. The United Videogame Workers union has recently created this fund to assist affected developers in Canada and the United States.",
  "summary": "Fans continue to rally around the 'Save Mass Effect ' movement, this time with a billboard at Times Square and more initiatives planned throughout the rest of the year. Read more",
  "key_points": [
    "Community-led campaign pushes EA to reconsider Mass Effect cancellation",
    "Times Square billboard features hashtag #SaveMassEffect",
    "Additional ads planned for near EA headquarters and The Game Awards"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}