{
  "id": 166338,
  "title": "Swedish streaming giant Spotify reaches 777 million active users",
  "url": "https://urgent.news/2026/08/05/swedish-streaming-giant-spotify-reaches-777-million-active-users",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-05T08:39:42.000Z",
  "source": {
    "name": "The Local Sweden",
    "slug": "the-local-sweden",
    "url": "https://www.thelocal.se/20260805/swedish-streaming-giant-spotify-reaches-777-million-active-users"
  },
  "original_language": "en",
  "account": "Swedish streaming giant Spotify announced Tuesday that it had reached 777 million active users as of June, an increase of 16 million from the previous quarter but 1 million fewer than initially predicted. The company had forecast a higher figure for its growth in the third quarter, anticipating around 11 million new net subscribers, which turned out to be a cooler reality for investors. Spotify's shares dropped 2.6 percent in opening trading on the New York Stock Exchange as a result.\n\nIn the quarter, Spotify had 300 million paying subscribers, a 7 million increase from the previous quarter and 1 million more than expected. The group's quarterly operating profit surged by 61 percent, reaching 655 million euros ($754 million in American dollars). Revenue also rose by 14 percent to 4.8 billion euros, aligning with the company's expectations.\n\nAlex Norström, Spotify's co-chief executive, attributed the strong numbers to a \"business that is healthy and compounding, and opportunities only we are positioned to pursue.\" He emphasized the company's pervasive presence in people's daily lives, from commutes and workouts to studying, gaming, dinner parties, and sleep. Spotify plans to capitalize on this unique position by frequently updating its offerings, including recently launching \"Personal Podcasts\" – AI-generated podcasts tailored to individual users. The company will also allow dedicated subscribers to purchase concert tickets before general sales commence.",
  "summary": "Streaming giant Spotify said Tuesday that it had 777 million monthly active users at the end of June, 16 million more than in the previous quarter but a million fewer than forecast.",
  "key_points": [
    "Spotify reaches 777 million active users as of June",
    "300 million paying subscribers, a 7 million increase",
    "Spotify's shares drop 2.6 percent in opening trading"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}